Rebranding: The Art Of Letting Go

There's something to be said about companies who take risks changing their image, products or even in the most extreme situations; their direction. 

Your brand tells A story about your company. It must be something that is easily identifiable. Yet unique. Sounds tough but... Well actually it is really tough. Top companies shell out thousands of dollars on re-branding campaigns just to get the right feel. 

But in a world rich of brands competing for top spot and shelf in our homes and hearts. How do we know or even notice if a revamp is needed? There are several factors you can look at such as: 

1. - Profits: Are they rising or decreasing due to brand recognition? 
2. - Customer Retention: Has your brand been losing loyal consumers because the story and actions dont match anymore? ( or ever) 
3. Bad Business: Sometimes a company does something that sheds a negtive light on them and re-branding helps to put a positive spin on things. 

“The snake which cannot cast its skin has to die. As well the minds which are prevented from changing their opinions; they cease to be mind.
”

— Friedrich Nietzsche

But before re-branding ask yourself these 10 questions! 

1. Does Your Brand Tell a Story About You?

2. Will a Re-brand Compromise Your Brand Equity?

3. Do You Need to Streamline Your Services Under One Cohesive Identity?

4. Can You Identify an Actual Problem With Your Current Brand?

5. 05. Is Your Brand’s Story Still Relevant?

6. Has Your Target Demographic Changed Since You Created Your Brand?

7. Have Your Service Offerings Changed Over Time?

8. Are Any of Your Brand’s Colors, Fonts, or Graphics Outdated?

9.  Can People Understand Your Message at First Glance?

10. Does Your Brand Create a Memorable Impression That Will Stick With Your Potential Customers?

So are you in need of re-branding? Send us a message and let's find out!