Rebranding: The Art Of Letting Go

There's something to be said about companies who take risks changing their image, products or even in the most extreme situations; their direction. 

Your brand tells A story about your company. It must be something that is easily identifiable. Yet unique. Sounds tough but... Well actually it is really tough. Top companies shell out thousands of dollars on re-branding campaigns just to get the right feel. 

But in a world rich of brands competing for top spot and shelf in our homes and hearts. How do we know or even notice if a revamp is needed? There are several factors you can look at such as: 

1. - Profits: Are they rising or decreasing due to brand recognition? 
2. - Customer Retention: Has your brand been losing loyal consumers because the story and actions dont match anymore? ( or ever) 
3. Bad Business: Sometimes a company does something that sheds a negtive light on them and re-branding helps to put a positive spin on things. 

“The snake which cannot cast its skin has to die. As well the minds which are prevented from changing their opinions; they cease to be mind.
”

— Friedrich Nietzsche

But before re-branding ask yourself these 10 questions! 

1. Does Your Brand Tell a Story About You?

2. Will a Re-brand Compromise Your Brand Equity?

3. Do You Need to Streamline Your Services Under One Cohesive Identity?

4. Can You Identify an Actual Problem With Your Current Brand?

5. 05. Is Your Brand’s Story Still Relevant?

6. Has Your Target Demographic Changed Since You Created Your Brand?

7. Have Your Service Offerings Changed Over Time?

8. Are Any of Your Brand’s Colors, Fonts, or Graphics Outdated?

9.  Can People Understand Your Message at First Glance?

10. Does Your Brand Create a Memorable Impression That Will Stick With Your Potential Customers?

So are you in need of re-branding? Send us a message and let's find out! 

Trying to Gain A Boost? Social Media Best Times To Post

The best times to post on social media are when the people you want to see the content are on the network.

That’s the easy answer.

And not a useful answer. Until now.

There are best practices for each social network, and the data from these 23 studies proves that posting at the best times will help you get more traffic, more engagement, and more followers.

How Do You Factor In Time Zones?

Did you know that Arizona doesn’t practice daylight savings time?

It’s timing nuances like these that make finding the perfect times to post even harder. Before we delve into the best times to post on social media, let’s take a look at the best time zones.

50% of the U.S. population is in the Eastern Time Zone, and the Eastern and Central combined represent almost 80% of the U.S. population.

In theory, the Eastern or Central timezone would be the best time to base off for a United States audience to reach the most people through your social media shares.

80% of the U.S. population is in ET and CT. Target #SMM posting times to reach the biggest audience.

For those of you who have audiences outside the United States, demographic research like this is simple enough with Google Analytics to understand where your own audience is, giving you the opportunity to target their time zones accordingly.

There are also a few tools to help you find when your own audience is online and using the social networks you’re concentrating on—which helps you understand the best times to share based in your local time zone. Read on to learn more.

Quick Sprout: Instagram engagement is fairly steady, with slight increases on Monday and decreases on Sunday. Overall, though, any day of the week is good.

According to Patel, who noted that weekday engagement was fairly similar, the same could be said for time of day. Most Instagram users engage with Instagram content more during off-work hours than during the workday.

Elle & Co.: The best day to post on Instagram is Monday. Posting throughout the day would be fine since Instagram users are consistently active. However, there is a slight dip in activity from 3–4 p.m.

Huffington Post: The best time to post on Instagram is 2 a.m. and 5 p.m. The peak time and day is Wednesday at 7 p.m.

TrackMaven: The best time to post videos is between 9 p.m.–8 a.m. with picture posts consistent throughout the week with slight peaks on Thursday and Monday.

MarketingProfs: Posting on Instagram between 1–2 p.m. is best for engagement. Monday is a great day to boost your engagement, and specifically from 8–9 a.m.

Later: Avoid posting during work hours, especially between 3 p.m. and 4 p.m. Instead, post when people are more likely enjoying their leisure time.

CoSchedule: Sadly, it’s really hard to get traffic from Instagram. However, if that is your goal, try Tuesdays at 2 p.m. 

Instagram audiences are engaged throughout the week. Mondays should maybe get a little more attention.

1. Monday and Thursday at any time other than 3–4 p.m.
2. Videos any day at 9 p.m.–8 a.m.
3. Experiment with 2 a.m., 5 p.m., and Wednesday at 7 p.m.

Here are the general best times to post on Instagram:

1. 8–9 a.m.
2. 2 a.m.
3. 5 p.m.

So Get Posting and Get Growing!